College Campaign GETS an Upgrade!
As you read this, faithful friends, I’m driving a Toyota Corolla 1003 miles to Portland, Oregon, to deliver it to my daughter & her husband. In the runup to that road trip, time is at a premium. (And I’m unlikely to encounter any amusing/chilling pro-gun sloganeering along the way.)
So, as the Who would have it, “A Quick One, While He’s Away”: a follow up to my September 4 post about Drake University’s unfortunate “D+” campaign (“College Campaign Needs an Upgrade”). I read this morning, in Inside Higher Ed, that the campaign has been revamped. Here’s the short story:
Drake’s ‘D+’ Campaign Revamped
After defending a controversial advertising campaign that some suggested placed Drake University in a bad light, officials there recently — and quietly — altered the image that caused such a stir. The Drake Advantage campaign, which formerly featured a “D+” logo that reminded many of a near-failing grade, has been revamped, officials there confirmed. “We heard from a lot of people who were upset about the Yahoo blog that captured the D+ in a screen shot under the headline of ‘Drake Campaign Fails,’ ” Lisa Lacher, a Drake spokeswoman, wrote in an e-mail to Inside Higher Ed. “After that went viral, we modified the graphic on the website to address the concerns that were raised.” While the Web version has been changed, the printed materials were not redone, Lacher said.
“I told you so” would be–what?–petulant, I suppose; no need for that. But let’s set the record straight on one thing, as least. That doublespeak about the “Yahoo blog” that caused officials to change their course: Oh, please. We all know what blog showed Drake the light.
A small victory, but a victory nonetheless.